PRODUCT DEMO VIDEO SCRIPT TEMPLATE
From https://lumora.video/blog/product-demo-video-script-template

Word budget at 100-150 words per minute:
  30 s: 50-75 words   60 s: 100-150 words   90 s: 150-225 words

VIDEO: [product], [length] seconds, for [channel]
VIEWER: [who] who wants to [job they're trying to get done]

1. HOOK  (0–3 s)
   VO / text: [The outcome, in under 10 words.]
   Screen:    [The result screen, at its best.]

2. PROBLEM  (3–8 s)
   VO / text: [What's slow, risky or annoying today, in their words.]
   Screen:    [The old way, or a still of the messy state.]

3. MOMENT 1  (8–14 s)
   VO / text: [Action + benefit: "Drop in X and Y happens."]
   Screen:    [The screen where it happens.]  Callout: [3–6 words]

4. MOMENT 2  (14–20 s)
   VO / text: [Next action + benefit.]
   Screen:    [...]  Callout: [3–6 words]

5. MOMENT 3  (20–25 s)
   VO / text: [Next action + benefit.]
   Screen:    [...]  Callout: [3–6 words]

6. RESULT  (25–28 s)
   VO / text: [The outcome again, now earned. A number if you have a real one.]
   Screen:    [Finished state.]

7. CALL TO ACTION  (28–30 s)
   VO / text: [One action. "Try it free at example.com."]
   Screen:    [Logo, one line, URL.]

RULES
- One line per screen. One action + one benefit per moment.
- Read it aloud with a timer. If it runs long, cut a moment; don't speak faster.
- Write it to work muted: the same lines become captions and on-screen text.