# Lumora vs Arcade: AI product videos and demos compared


**Short answer:** pick **Arcade** if you need interactive, click-through demos, or a marketing-team platform with enterprise plans. Pick **Lumora** if you want cinematic product videos (3D camera, callouts, beat-synced music) at a much lower price, including from your coding agent.

We make Lumora. Arcade details are from [arcade.software](https://www.arcade.software/) and its [pricing page](https://www.arcade.software/pricing), checked on 25 October 2026.

## At a glance

| | Arcade | Lumora |
|---|---|---|
| Built for | Marketing teams: interactive demos and AI-made launch videos, tutorials and social clips | Software teams and founders: cinematic product demo and launch videos |
| Interactive demos | Yes | No, video only |
| Capture | Chrome extension: screen and camera, smart zooms and cursor | Browser recorder (screen, webcam, mic), any uploaded recording, screenshots, or a web address |
| AI | Video from an idea; edit scenes by asking | One-sentence AI direction writes copy, voiceover script and callouts (Pro) |
| Motion | Templates for launch, changelog, talking head, how-to | 18 3D camera moves, 16 looks, 13 shot types, beat-synced cuts, device frames |
| AI assistants | Arcade MCP for Claude, ChatGPT and more | Hosted MCP server, Claude Code / Claude Desktop / Codex plugins, REST API |
| Free plan | 250 one-time credits, videos up to 30 s, 1080p, watermark | 3 exports a month, 720p, watermark, all styles |
| Paid | Pro from $49 / month billed annually; Enterprise custom | Pro €9 / month; Team €24.90 / month for up to 10 people |

## When Arcade is the better choice

- Prospects should click through the product themselves.
- A marketing team needs one platform for demos and videos, with enterprise plans.

## When Lumora is the better choice

- You want a launch video with a cinematic look: 3D camera, depth of field, kinetic type, a logo lockup.
- Budget matters: Lumora Pro is €9 a month with unlimited exports.
- You want longer free videos: free Lumora exports can be up to 2 minutes.
- You want a zip of clips, stems, captions and a timeline to keep editing in Premiere, Final Cut, DaVinci or CapCut.