# Lumora Video vs Loom: a Loom alternative for product demo videos?


**Short answer:** pick **Loom** for talking to people: a quick screen and camera recording you share as a link, where viewers comment and you see who watched. Pick **Lumora Video** for showing the product to people who haven't met you yet: a short, edited demo or launch video for your landing page, Product Hunt, X or LinkedIn.

We make Lumora. Loom details are from [loom.com](https://www.loom.com/) and its [pricing page](https://www.loom.com/pricing), checked on 28 October 2026.

## At a glance

| | Loom | Lumora Video |
|---|---|---|
| Built for | Async video messages to teammates and customers | Product demos, launch trailers and feature clips |
| Platforms | Mac and Windows apps, Chrome extension, iOS and Android | Any modern browser: Windows, macOS, Linux, ChromeOS |
| Recording | Screen and camera, shared as a link the moment you stop | Screen, webcam bubble and mic in the browser; any uploaded recording (Loom's included); screenshots or a web address |
| Editing | Trim and stitch, backgrounds, text, arrows and boxes; AI removes filler words and silences (Business + AI) | Timeline with auto zoom, 18 3D camera moves, 16 looks, callouts, device frames, captions, 13 shot types, beat-synced music |
| Sharing | Share links and embeds, comments, emoji reactions, CTAs, viewer insights, transcripts in 50+ languages | Share links and embeds with view and CTA counts; MP4, GIF, WebM in 16:9, 9:16 and 1:1 |
| Length | 5 min on Starter; unlimited on paid plans | Up to 2 minutes |
| Free plan | 25 videos, 5 min each, up to 720p | 3 exports a month, 720p, watermark |
| Paid | Business $18, Business + AI $24 per user / month | Pro €9 / month; Team €24.90 / month for up to 10 people |

## When Loom is the better choice

- You record to explain, review or answer, and want the link out in seconds.
- You want comments, reactions and to see who watched.
- Your videos are longer than two minutes: walkthroughs, onboarding calls, bug reports.
- You share videos inside Slack, Jira, Salesforce or Google Workspace, where Loom embeds.

## When Lumora is the better choice

- **The video is marketing.** A launch trailer or feature clip needs zooms on the right moment, callouts and a title card more than it needs your face in a bubble.
- **You post on social.** One edit exports landscape, vertical and square, and as a GIF for a README or Product Hunt.
- **You have no recording.** Lumora makes a video from screenshots or from your website's address.
- **Music matters.** Lumora detects the beat of your track and lands each cut on it.
- **Your coding agent should make it.** Claude Code or Codex can create a changelog video through Lumora's [MCP server](/docs/agents).

## Using both

Record with Loom as usual, download the MP4 and upload it to Lumora when a recording deserves a proper cut.

For a wider list, read [the best product demo video software in 2026](/blog/best-product-demo-video-software) and [how to make a product demo video](/blog/how-to-make-a-product-demo-video).