# Lumora Video vs Rotato: device mockup animation or full demo video?


**Short answer:** pick **Rotato** if the device mockup is the product: hero shots, App Store-style stills, transparent clips for a designer to composite, or anything in 8K. Pick **Lumora Video** if you need the whole video: a screen recording or a few screenshots turned into a demo with zooms, callouts, captions, title shots and music, in a browser on any computer.

We make Lumora. Rotato details are from [rotato.app](https://rotato.app/), its [official information page](https://rotato.app/ai-info) and its [pricing page](https://rotato.app/pricing.md), checked on 28 October 2026.

## At a glance

| | Rotato | Lumora Video |
|---|---|---|
| What it is | 3D device mockup and animation tool | Browser video editor for product demo and launch videos |
| Platforms | Mac app (macOS 12+); Rotato Web in the browser for Windows | Any modern browser: Windows, macOS, Linux, ChromeOS |
| Devices | 30+ phones, tablets, laptops and desktops; multi-device scenes | 3D laptop, tablet, iPhone and Android, plus Mac or Windows app windows |
| Input | Your images and videos on the device screens | A screen recording (recorded in the browser or from any tool), screenshots, or a web address |
| Animation | Keyframed 3D timeline, camera and lens controls, templates | 18 3D camera moves on a timeline, auto zoom on what moves in the recording, 16 looks |
| Around the device | 2D images and text | Callouts, cursor clicks, captions, 13 shot types (kinetic headlines, numbers, logo lockup), beat-synced cuts |
| Export | Stills, MP4/MOV up to 8K, transparent video (HEVC alpha, ProRes 4444), image sequences, Lottie | MP4, GIF, WebM; 16:9, 9:16 and 1:1 from one edit; 4K on Pro |
| Price | One-time: $79 Basic, $89 Standard, $199 Premium | Free (3 exports a month, 720p, watermark); Pro €9 / month |

## When Rotato is the better choice

- The mockup is the deliverable: still images, hero shots, or a clip a designer will put into a bigger edit.
- You need transparent video, 8K or a Lottie file.
- You want many device models, or several devices in one scene.
- You would rather pay once than pay monthly.

## When Lumora is the better choice

- **You have a recording, not a design file.** Lumora finds typing, clicks and moving parts in the picture and zooms there, then frames it on a device or a clean background.
- **You need a finished video, not a shot.** Title cards, callouts that point at the UI, captions from what you say and cuts that land on the beat of the music, in one editor.
- **You are on Windows, Linux or a Chromebook,** and want the full tool rather than a web version of a Mac app.
- **You post everywhere.** One edit exports landscape, vertical and square.
- **Your coding agent should make it.** Claude Code or Codex can create and render a video through Lumora's [MCP server](/docs/agents).

## Using both

Make a device hero shot in Rotato, export it as MP4 and upload it to Lumora like any other recording, then add callouts, title shots and music around it.

More on device frames, and where Apple's rules stop you, in [device mockup videos](/blog/device-mockup-video) and [App Store preview video specs](/blog/app-store-preview-video-specs).