# Lumora Video vs Supademo: interactive demos or product videos?


**Short answer:** pick **Supademo** if buyers should click through your product themselves, and you want to capture leads and see where they drop off. Pick **Lumora Video** if you need a video: a launch trailer, a feature clip or a landing-page loop that plays on its own.

We make Lumora. Supademo details are from [supademo.com](https://supademo.com/) and its [pricing page](https://supademo.com/pricing), checked on 28 October 2026.

## At a glance

| | Supademo | Lumora Video |
|---|---|---|
| Built for | Go-to-market teams: interactive demos, AI demo agents, guides | Software teams and founders: product demo and launch videos |
| Interactive demos | Yes, guided or free-roam, with lead forms and surveys | No, video only |
| Capture | Chrome extension, Mac and Windows desktop apps | Screen, webcam bubble and mic in the browser; any uploaded recording; screenshots or a web address |
| Video | 4K recordings of screen, webcam and narration; MP4 export | 18 3D camera moves, auto zoom, 16 looks, callouts, device frames, captions, 13 shot types, beat-synced music |
| Voice | AI voiceover on paid plans | Your own voice, or an AI voice reading the script (Pro); captions from speech |
| Analytics and CRM | Engagement analytics; Salesforce, HubSpot, Slack, Zapier | View and CTA counts on share links and embeds |
| Free plan | 5 interactive demos, MP4 export up to 1080p with watermark | 3 exports a month, 720p, watermark |
| Paid | Scale $38 / creator / month yearly ($50 monthly); Business from $199 / month yearly | Pro €9 / month; Team €24.90 / month for up to 10 people |

## When Supademo is the better choice

- Prospects should try the product without a sales call or a sandbox.
- You want leads, qualification questions and drop-off data from the demo.
- Sales and marketing teams need the data in Salesforce or HubSpot.

## When Lumora is the better choice

- **The video has to play by itself:** in a social feed, a Product Hunt gallery, a landing-page hero or a README.
- **You want motion and music:** 3D camera moves, kinetic title shots and cuts on the beat.
- **You post everywhere.** One edit exports landscape, vertical and square, as MP4, GIF or WebM.
- **Budget.** Pro is €9 a month for unlimited exports.
- **Your coding agent should make it.** Claude Code or Codex can create a changelog video through Lumora's [MCP server](/docs/agents).

Lumora vs Arcade, another interactive demo tool, is on [its own page](/compare/arcade).