# Lumora Video vs Synthesia: AI avatar videos or real product footage?


**Short answer:** pick **Synthesia** if you need a presenter on screen without filming anyone: training, onboarding, HR and internal videos, often in many languages. Pick **Lumora Video** if the video is about your software and should show the real product: a demo, a launch trailer or a feature clip.

We make Lumora. Synthesia details are from [synthesia.io](https://www.synthesia.io/) and its [pricing page](https://www.synthesia.io/pricing), checked on 28 October 2026.

## At a glance

| | Synthesia | Lumora Video |
|---|---|---|
| Built for | Business video at scale: training, HR, sales enablement, internal communication | Product demo, launch and feature-update videos |
| Starting point | A script: an AI avatar and voice present it | A screen recording, screenshots or a web address |
| Presenter | Hundreds of AI avatars (9 on the free plan) | None; an optional webcam bubble of you |
| Voice and languages | AI voiceovers in 140+ languages; dubbing | Your own voice, or an AI voice reading the script (4 voices, Pro); captions from speech |
| Screen recording | AI Screen Recorder Chrome extension | Screen, webcam and mic in the browser, auto zoom on what moves |
| Visual style | Templates and scenes around the avatar | 18 3D camera moves, 16 looks, callouts, device frames, 13 shot types, beat-synced music |
| Formats | Video for sharing and learning platforms | MP4, GIF, WebM; 16:9, 9:16 and 1:1 from one edit |
| Free plan | 10 minutes of video creation or dubbing, 9 avatars | 3 exports a month, 720p, watermark |
| Paid | Starter $19 / month, Pro $89 / month | Pro €9 / month; Team €24.90 / month for up to 10 people |

## When Synthesia is the better choice

- Someone should talk to the viewer on camera, and nobody wants to be filmed.
- You need the same video in many languages.
- The topic is training, policy or process rather than a product interface.
- You want an enterprise platform for learning teams.

## When Lumora is the better choice

- **Viewers need to see the product.** Lumora zooms to typing, clicks and motion in your recording, and points callouts at the UI.
- **It's a launch.** Kinetic title shots, 3D device frames, a logo lockup and cuts that land on the beat.
- **Social formats.** One edit exports landscape, vertical and square.
- **Budget.** Pro is €9 a month with unlimited exports.
- **Your coding agent should make it.** Claude Code or Codex can create a changelog video through Lumora's [MCP server](/docs/agents).

For a wider list, read [the best product demo video software in 2026](/blog/best-product-demo-video-software).