# Lumora > Lumora turns a raw screen recording or screenshot into a cinematic product demo video: 3D camera moves, callouts, captions, AI voice and beat-synced cuts. Free to start, works in the browser. Lumora is a web app for software teams, founders and developer advocates. You record your screen in the browser (or bring a recording or screenshots), and Lumora directs it into a finished video with a 3D camera, effects, captions, voiceover and music cut to the beat. Coding agents can make videos through its MCP server. ## Product - [Home](https://lumora.video/): what Lumora does, looks, pricing and FAQ - [Agents & MCP](https://lumora.video/docs/agents.md): MCP server, Claude Code / Codex plugins, tools and the video spec - [Full text for LLMs](https://lumora.video/llms-full.txt): everything below in one file ## Key facts - 1 click to record: Screen, webcam bubble and microphone, right in the browser. Nothing to install, on Windows, Mac, Linux or a Chromebook. - 0 cursor data needed: Auto zoom finds typing, clicks and moving parts in any recording, even one from another tool, and zooms in on them. - 8× speed per part: Split a long recording into parts, cut what you don't need, and play still stretches 4× faster in one click. - 18 camera moves: Orbit, macro, whip pan, turntable, feature tour, flat… keyframed on a real timeline. - 26 effects: Motion blur on zooms, cursor clicks, buttons that really press down, finger taps, scrolling feeds, a magnifier, six wallpapers or your own, confetti, glitch, grain, soft sound effects and more. - 9 callout styles: Glass cards, speech bubbles, hand-drawn circles and underlines, highlighter, arrows and viewfinder brackets. - 6 device frames: 3D laptop, tablet, iPhone and Android with real edges, plus Mac or Windows app windows on their own desktop. - 16 looks: Camera, colour, effects and beat-drop feel in one click, from 3D close-up tours to Studio, a flat tutorial look. Then change anything. - 3 formats: 16:9, 9:16 and 1:1 from the same edit, exported as MP4, GIF or WebM, or embedded on your site with one line of code. - 1 sentence: Describe your product. AI writes the copy and the voiceover script, and points callouts at the right UI. - 3 caption styles: Pop, clean or karaoke captions from what you say (transcribed with Whisper), the script or an AI voice, plus .srt for YouTube and LinkedIn. - 4K export: Pro and Team export 3840×2160 as well as 1080p. Your webcam can sit in a round or rounded corner bubble that stays in sync with every cut. - 120 BPM, detected: Lumora hears the tempo and the drop in your track and lands every cut on the beat. - 13 shot types: Cut full-frame shots over the demo: kinetic headlines, your screen inside the letters, a card deal, 3D carousel, big numbers, charts and a logo lockup, with 8 transitions and sound that lands on every cut. One click makes a launch film. - 1 web address: Paste your site and Lumora takes the screens, brand colours, font, name and icon from the page itself. - 1 zip to keep editing: Every shot as its own clip, music, sound effect and voice stems, captions and a timeline for Premiere, Final Cut, DaVinci or CapCut. Or export without music and add your own. - 25 templates: Invoicing, CRM, dev tools, stores, banking and travel apps, code editors and more, each a ready-made demo to remix. - 10 agent tools: An MCP server for Claude and Codex: upload, direct, voice, brand kits, preview and render. - Pricing: Free €0/month (720p export with watermark, 3 exports / month, All camera styles & templates); Pro €9/month (1080p and 4K, no watermark, Unlimited exports, One-prompt AI direction, Custom music & palettes); Team €24.90/month (Everything in Pro, for up to 10 people, Shared projects, Shared brand kits, Priority rendering) - Runs in any modern browser on Windows, macOS, Linux and ChromeOS. Videos up to 2 minutes; 16:9, 9:16 and 1:1. ## Blog - [How to Make a Product Demo Video: Length, Structure, Script and Formats](https://lumora.video/blog/how-to-make-a-product-demo-video.md): How to make a product demo video step by step: the right length, a 5-part structure, a script template, music, export formats and where to publish it online. - [Demo Video Sizes and Specs Cheat Sheet: Product Hunt, X, LinkedIn, YouTube, GitHub](https://lumora.video/blog/demo-video-sizes-specs.md): Demo video sizes for 2026, checked against each platform's own docs: Product Hunt, YouTube and Shorts, X, LinkedIn and GitHub README GIFs, with export settings. - [How to Make a Changelog Video Automatically with Claude Code or Codex (MCP)](https://lumora.video/blog/changelog-video-claude-code-mcp.md): Make a release or changelog video from your repo with Claude Code or Codex: connect a video MCP server, write a JSON spec, preview a frame, render MP4 and GIF. - [Product Hunt Launch Video: What Works, Specs, Gallery GIF and Checklist](https://lumora.video/blog/product-hunt-launch-video.md): How to make a Product Hunt launch video: YouTube-only rules, a 30–60 second structure, gallery size 1270x760, a thumbnail GIF under 3MB and a launch checklist. - [Screen Studio Alternatives for Windows and the Web (2026)](https://lumora.video/blog/screen-studio-alternatives-windows-web.md): Screen Studio is Mac-only. These Screen Studio alternatives run on Windows or in the browser: Cap, Screenity, Tella, FocuSee, Screenhance, Camtasia and more.