# Lumora pricing: Free, Pro €9 and Team €24.90 a month


Lumora has three plans. Prices are per month, in euros.

| Plan | Price | What you get |
|---|---|---|
| Free | €0 | 720p export with watermark, 3 exports / month, All camera styles & templates |
| Pro | €9 / month | 1080p and 4K, no watermark, Unlimited exports, One-prompt AI direction, Custom music & palettes |
| Team | €24.90 / month | Everything in Pro, for up to 10 people, Shared projects, Shared brand kits, Priority rendering |

## What the free plan includes

- **3 exports a month** at 720p, with a small Lumora watermark.
- **Everything in the editor**: recording in the browser, auto zoom, all 18 camera moves, 16 looks, callouts, captions, device frames and the 25 templates.
- **All three formats** (16:9, 9:16 and 1:1) and MP4, GIF or WebM.

You can open the editor and build a video without an account. Exporting needs a free account.

## What Pro adds

Pro removes the watermark and the monthly export limit, exports **1080p and 4K**, and adds **one-prompt AI direction** (describe the product in one sentence and Lumora writes the copy, voiceover script and callouts), plus your own music and palettes.

## What Team adds

Team covers **up to 10 people** for one price. Everyone gets Pro. On top of that you get shared projects, **shared brand kits** (logo, colours, music and a call to action applied in one click) and **priority rendering**, so your exports go first when the queue is busy.

## How the price compares

Prices below are from each vendor's own pricing page, checked on 25 October 2026. Vendors price in US dollars and Lumora in euros, and the tools do different jobs, so read this as a rough guide.

| Tool | What it is | Lowest paid plan | Free option |
|---|---|---|---|
| **Lumora** | Browser editor: recordings and screenshots into cinematic demo videos | €9 / month | Yes, 3 exports a month, 720p, watermark |
| [Screen Studio](https://screen.studio/) | Mac screen recorder with auto zoom | $29 / month, or $9 / month on the yearly plan | No free plan listed |
| [Tella](https://www.tella.com/pricing) | Screen and camera recorder for creators | $13 per user / month, billed annually | No free plan listed; trials mentioned |
| [Supademo](https://supademo.com/pricing) | Interactive demos and video recordings | $38 / month (Scale; $50 shown as the higher rate) | Yes, 5 interactive demos, video up to 1080p with watermark |
| [Arcade](https://www.arcade.software/pricing) | Interactive demos and AI video | $49 / month, billed annually | Yes, 250 one-time credits, videos up to 30 s, watermark |

See the full comparisons: [Lumora vs Screen Studio](/compare/screen-studio), [Lumora vs Tella](/compare/tella) and [Lumora vs Arcade](/compare/arcade).