Lumora vs Arcade: AI product videos and demos compared
Arcade makes interactive demos and AI videos for marketing teams. Lumora is a browser studio for cinematic product demo videos, with a free plan and Pro at €9. Features, limits and prices side by side.
Short answer: pick Arcade if you need interactive, click-through demos, or a marketing-team platform with enterprise plans. Pick Lumora if you want cinematic product videos (3D camera, callouts, beat-synced music) at a much lower price, including from your coding agent.
We make Lumora. Arcade details are from arcade.software and its pricing page, checked on 25 October 2026.
At a glance
| Arcade | Lumora | |
|---|---|---|
| Built for | Marketing teams: interactive demos and AI-made launch videos, tutorials and social clips | Software teams and founders: cinematic product demo and launch videos |
| Interactive demos | Yes | No, video only |
| Capture | Chrome extension: screen and camera, smart zooms and cursor | Browser recorder (screen, webcam, mic), any uploaded recording, screenshots, or a web address |
| AI | Video from an idea; edit scenes by asking | One-sentence AI direction writes copy, voiceover script and callouts (Pro) |
| Motion | Templates for launch, changelog, talking head, how-to | 18 3D camera moves, 16 looks, 13 shot types, beat-synced cuts, device frames |
| AI assistants | Arcade MCP for Claude, ChatGPT and more | Hosted MCP server, Claude Code / Claude Desktop / Codex plugins, REST API |
| Free plan | 250 one-time credits, videos up to 30 s, 1080p, watermark | 3 exports a month, 720p, watermark, all styles |
| Paid | Pro from $49 / month billed annually; Enterprise custom | Pro €9 / month; Team €24.90 / month for up to 10 people |
When Arcade is the better choice
- Prospects should click through the product themselves.
- A marketing team needs one platform for demos and videos, with enterprise plans.
When Lumora is the better choice
- You want a launch video with a cinematic look: 3D camera, depth of field, kinetic type, a logo lockup.
- Budget matters: Lumora Pro is €9 a month with unlimited exports.
- You want longer free videos: free Lumora exports can be up to 2 minutes.
- You want a zip of clips, stems, captions and a timeline to keep editing in Premiere, Final Cut, DaVinci or CapCut.
FAQ
Is Lumora an Arcade alternative?
For video, yes. Both turn screen captures into product videos and both work with AI assistants (Arcade through its MCP, Lumora through its MCP server and plugins). For interactive click-through demos, no: Lumora makes videos only.
How do Arcade and Lumora prices compare?
Arcade's pricing page lists a free plan with 250 one-time credits and videos up to 30 seconds with a watermark, and Pro from $49 a month billed annually. Lumora has a free plan with 3 exports a month (720p, watermark) and Pro at €9 a month. Checked on 25 October 2026.
Which is better for a team?
Arcade is built for marketing teams, with brand kits, interactive demos and enterprise plans. Lumora's Team plan (€24.90 a month for up to 10 people) adds shared projects, shared brand kits and priority rendering, and suits small product teams.